MARKETING
Please feel free to contact me if you wish to see extended examples of some of my work. In addition to the projects listed below, I have also assembled a press release, Written artist bios, written email pitches, and created tour promotions through my Promotion and Publicity class.
Digital Marketing Strategy
AppleMusicRecMark4450 (1).pdf
Media Plan for partnership opportunities with Bose and Warner Brothers Discovery. The overall goal was to increase awareness about Bose at-home products and their recent strides toward better sustainability practices (Hypothetical)
Merchandise Mockup for Lizzy McAlpine's latest album Five Seconds Flat (hypothetical)
Advertising Campaign for Steve Lacy's album Gemini Rights (hypothetical)
This advertisement features song titles from Stacy's newest album hidden in the text along with a link to Lacy's website. The number listed when called plays a snippet of the newest song. This will be placed on his various social media platforms. Infomercial ads with a similar layout will be placed on TikTok.
Lyric: “Loving you was a hazard, so I got my heart a helmet”
advertisement for the single “Helmet”: Steve will create fake safety videos about how to wear a helmet. These ads will be placed in a selected skate shop we choose to partner with and his social media. Since Lacy's fan base consists of teens and young adults many of whom are into skating, this will increase engagement. Additionally, we will create stickers and posters (design mockup shown to the right) that includes elements related to the lyrics.
